Many ads are easier to make with the fast-improving technology. It also poses a threat to an industry already in flux.

The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a “Jen AI” custom invite tool.

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve.

Deeplocal creates human-centered experiences by blending creative technology with analog form factors. As AI dominates the news cycle, we’ve been asking our team: how do you use AI and what are the benefits and drawbacks of the technology? Have AI tools changed how you work? What are your thoughts on future applications? We sat down with four Executive Creative Directors (ECDs), who gave us their perspectives and waxed philosophical about what’s ahead.

Deeplocal is a creative technology company that invents real-world interactive experiences. We blur the boundaries between marketing, art, and technology, so we asked several Deeplocal creative technologists about their impressions of AI: What are they personally excited about? What’s overhyped? And what are their predictions for the future?

Deeplocal CIO Patrick Miller talked with Ad Age's Lindsay Rittenhouse about using AI to enhance experiential marketing—not just using the tech for tech’s sake. “We have to keep making things that are really magical for people. That’s our job as experience creators.”

Deeplocal uses AI to make branded experiences relatable, intuitive, and magical. Because there’s an intrinsic joy in tactile interactions like pushing buttons, pulling levers, and turning dials, we often combine analog form factors with digital technologies. In this article, we'll show you how AI can bridge the physical-digital divide, and how we’ve used it to immerse people in brand stories, launch products, and connect fan communities.

With new AI tools right at our fingertips, there is a lot for marketers and creatives to learn and navigate. In this guide, we’ll break down key AI concepts and use cases and how they relate to brand marketing. Hybrid intelligence is the powerful result of using human ingenuity to determine which machine intelligence tools to use, how to use them, and when. So it’s important to understand AI’s core fundamentals and its full range of capabilities for creative applications.

Artificial intelligence is a powerful and unprecedented tool that will change the way we work and live. Speculation and hype in the form of think pieces, how-to’s, half-baked products, and hot takes have inundated news feeds. Taking the time to understand what AI is and how to use it effectively, especially in its current nascent state, is crucial. We want to cut through the noise to help you understand these tools, and how they apply to your life—at work and at play–whether you’re a brand marketer, concerned creative, fellow techie, or just plain curious.